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Emotional messaging works 7X better in B2B.
But where the hell...is it?!? 😱
I find the gems to inspire you. 😎
CMOs, Content Leaders, Product Managers, Founders, and Investors.
Epic 5-minute reads.
Websites, social, video ads, PR stunts, events, CRM - we discuss positioning, concept, copy, and tone of voice.
Stats from B2B Institute of LinkedIn, Ehrenberg-Bass Institute, and Institute of Practitioners in Advertising.
Tips based on your current share of market, budget size, and industry, as well as common watchouts.
Fair quesiton.
Hi I'm Diana, here are my creds:
Ex-Head of Marketing in SaaS. I know what you're going through. 😉
Brand & Creative thinking from Top 10 agency networks. Been there, done that.
Certified Effectiveness and Marketing Science nerd. With an Award too!
Sarcasm is my 6th language, I use it to write this newsletter.
Rich on references of popular culture, rap music, and board sports. 😎