Frameworks, Guides & Examples

This Is How We Do It šŸ› ļø

Committing to a new marketing partner is hard. So I won’t sell you—I’ll show you. Frameworks, examples, templates—steal what works. If you get stuck, you know who to call. šŸ˜‰

Small(ish) fish in a big pond? 🐠

Feel invisible? šŸ˜”

Whilst your competitor is always the default choice.

Leads dried up? 😱

And now you need to take control of getting new business.

Ads don't work? 😬

Nobody converts, because very few know who you are.

Start Here

For When Positioning Isn’t Working

You’re getting clicks, but no one’s buying. Or worse—no one’s clicking at all.
Let’s fix the real problem: people don’t get what you do or why it matters.

How I Fix Positioning in 1 Day šŸŽ„

Do you claim to do 'everything, everywhere, all at once'? Then you'll be stretched too thin to win. šŸ¤·ā€ā™€ļø

See how I help Founders reframe their pitch to make their existing product a 'must-have'.

Why Your Homepage Isn’t Converting āŒ

From positioning to messaging hierarchy to full-page structure—see what actually works (with real examples).

šŸ’” Bonus: Technical checklist to make sure your site isn’t letting you down behind the scenes.

Next Level

What to do If Your GTM Isn’t Landing

You’re doing all the things—outreach, posts, even ads. But traction is flat.
Here’s how to build a plan that actually sticks.

Is Your GTM Working—Or Just Keeping You Busy?

My honest framework for what to fix first—and what to ignore completely. Test yourself in 3 minutes.

Cold Emails for Warm Responses šŸ’Œ

Common mistakes, why they happen, and what to do instead - with examples!

Hold tight, coming soon

Grab your šŸæ, it's gonna be a good one!

How To Not Get Ripped Off by the Algorithm: A Guide to Ads for Early-Stage SaaS⚔

Channels, campaign structure, targeting, budgets, and creatives. All the steps, no BS. Crafted lovingly and patiently, based on dozens of client cases. šŸ˜Ž

Grid section

Creativity: Your Secret Weapon to Cut CAC

You’re early-stage. You don’t have the cash of your bigger competitors. You don’t have the team either.
But you do want your industry—and your prospects—to stop and say: ā€œDamn. Who are these guys?ā€
The only way to get there? Make people feel something. I’ll show you how.

GTM: Why You Can't Afford to Be Boring

This 30-minute talk will make you question 'best practice' and show how creativity can lead to an unfair advantage. With stats, science, and real examples.

Write BOLD SaaS Ad Campaigns - here's how!

21 pages where I spill all my secrets frameworks. What doesn't work and why, how to stand out, examples, and process to follow. Read this to stop wasting money on forgettable campaigns.

On the same wavelength as your founding team...

''I've been talking with people about Marketing and Ads for a few years, and this is easily the most value I've gotten from anyone within the first hour.''

Mihai Coșleț

CTO @ Robolex

''We've been wrestling with how to explain our product for months - Diana gave us the framework, revamped our messaging, and ran ads that put us on the map.''

Victor Fuglesang

CRO @ RipeĀ 

''Diana helped me troubleshoot my GTM motion and move from cold outbound to structured Marketing - with sharper messaging, strategic content, and targeted ads.''

Yoan Yahemdi

CEO @ TagInsight

Real results from past clients...

4:1 campaign ROI

after implementing new positioning

50% drop in CAC āœ‚ļø

compared to outbound agency fees

3x ad effectiveness

of creative compared to benchmarks

Fractional CMO for Scaling B2B SaaS

I use creativity to help you win against the big guys.

šŸ› ļø Quick Messaging Fix (2 days, €2,000)
Have doubts about your homepage and outreach? I’ll help you nail your positioning and rewrite your website.

āœ… The Go-To-Market Sprint (8 weeks, €8,000)
If you’re ready to scale with a full system— I’ll help you position, write, test, and launch in-market campaigns to prove traction.