Fractional CMO for Scaling B2B SaaS

I use creativity to cut CAC and help you beat the big guys. 😉

B2B growth is a grind. 😫
More content, cold DMs, or another AI hack won't fix it.
You need positioning that makes you a 'must-have', messaging about needs instead of buzzwords, and ads that shake up your industry.

Trusted by high-growth SaaS across the world:

Are you stuck guessing where revenue will come from?

Never-ending to do list

Endless cold outreach, LinkedIn posts, and a new AI tool every week.

Deals that don't close

Your customers love your product - but word of mouth is not enough. 🫠

No clear action plan

You've hired juniors, brought in an ‘expert’ - 
but still don't know what to do next.

My offering

Let's stop guessing and start growing!

I've seen dozens of SaaS cases - my offer covers all you need to succeed, and none of the stuff you don't.

Quick Messaging Fix 🛠️

Core Positioning + Homepage Rewrite

Nail the message that makes people care.

  • ICP research for unmet needs

  • Competitor analysis and industry opportunity

  • Positioning map

  • Messaging hierarchy

  • Full homepage rewrite

  • Designer handover notes

2 weeks. 2,000 EUR

The Go-To-Market Sprint ✅

Positioning, Homepage, Outbound, and a Test Campaign

Get ready to scale with a proven system.

  • Core Positioning & Homepage Rewrite

  • Cold Email Kit: ICP contact list & a 5-email sequence

  • Credibility Asset: A reference case or POV content for social, ads, or outreach.

  • Ad Campaign: Platform choice, targeting, creative, and technical setup

8 weeks. 8,000 EUR.

Limited spots available

Ongoing Marketing Support 🫡

Tailored support after the Go-To-Market Sprint

  • Ad management + creative testing

  • Sales decks & one-pagers

  • Email nurture flows, e.g. trial to paid, onboarding

  • Thought leadership & PR

  • Build out of customer case studies

  • Content strategy & delivery

Let’s scope it together - price based on requirements

On the same wavelength as your founding team...

''I've been talking with people about Marketing and Ads for a few years, and this is easily the most value I've gotten from anyone within the first hour. No BS advice, instant creative ideas. You simply must talk to Diana!''

Mihai Coșleț

CTO @ Robolex

''We've been wrestling with how to explain our product for months - Diana gave us a clear framework, revamped our messaging, and ran ads that put us on the map. She's one of the few Marketers who understands how prospects buy!''

Victor Fuglesang

CRO @ Ripe 

''Diana helped me troubleshoot my GTM motion and move from cold outbound to structured Marketing - with sharper messaging, strategic content, targeted ads and leads. I’ve worked with others. The difference with Diana is striking.''

Yoan Yahemdi

CEO @ TagInsight

Real results from past clients...

4:1 campaign ROI

after implementing new positioning

50% drop in CAC ✂️

compared to outbound agency fees

3x ad effectiveness

of creative compared to benchmarks

... and the creatives that made it happen.

A Totally Unbiased Comparison 👀

Getting started is easy as 1-2-3

Book a call ☎️

Tell me about your goals, challenges, and ICP. I'll share my initial feedback. We check it's a fit.

Plan ways of working

I've got a Miro board with your name on it. We block a weekly 2-hour slot for outputs, feedback, and approvals.

Ask me anything 🤝

I'm within reach even after our project - drop me a DM with questions or for advice on next steps.

Frequently Asked Questions

Is this right for me?

If you’ve got some traction, a product you’re proud of, and a rough idea of who you sell to—yes. If you’re still pre-revenue or figuring out an MVP —it's better we chat once your offer is nailed. 🙂

Can’t I just do this myself?

Sure. Just like I could write code. But I’d be slower and worse. 🤷‍♀️ You’ve spent years building a product. I’ve spent years learning how to get it seen and show revenue growth. Respect goes both ways.

Can’t I just automate my GTM with tools?

Sure—if you want to piss off and get blacklisted by your ICP before they’re ready to buy. Worse? You’ll end up with a bloated tech stack that needs a full-time ops hire to make sense of it. TL;DR: Stack ≠ strategy. You can’t automate your way out of bad positioning.

How do I know this will work for me?

Every step is guided by Marketing Science, i.e. evidence-based  learnings from 1,000s of Marketing case studies. How many vendors can claim that, eh? This means that anything I create is perfectly designed to generate Sales both in the short and long-term.

Can you guarantee leads?

❌ Nope. And anyone who says they can is lying. I don’t sell fake lists — I build you presence that gets you in front of real buyers. I track metrics from CTRs to CAC to make sure you're moving in the right direction.

What’s not included?

I don't do SEO blogs, founder ghostwriting, automated cold outreach, brand design, or ad-hoc Slack support - on principle. 😉

Can you be my long-term CMO?

Only if we’re having fun. 😉 Most founders don’t need a long-term retainer—they need clarity, a plan, and the initial momentum. Let’s fix the core first. Then we talk.

Not sure where to start? 🔎

Book a free 30-min call and I’ll tell you what your GTM needs—honestly.

Experience across: AI / LLM, MarTech, FinTech, HR Tech, RegTech, EdTech, Ecom, Insurance, CX Analytics, Travel & Hospitality, Productivity Tools